Analysis of Brave poster


  • Title above characters head relating it to her. Also in Celtic style suggesting both location and time period the film takes place.
  • Bear behind title shows it’s going to be an important character as it features on the poster, but not the forefront of the poster itself (hidden away). Placement behind the title “Brave” suggests the character lacks this despite the appearance.
  • Blue dots appear to be leading the character into the forest and towards the bear. This suggests that the character will have to follow a path throughout the film and that both the blue dots and the bear are involved in her story.
  • The enhanced colour of the characters red hair immediately catches the audiences attention and draws them into the poster. Red also suggests a fiery and passionate nature which contrasts with the innocent look of the character. It also plays on the stereotype of Scots being ginger.

The Anatomy of a Film Poster

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  • Connotation
    • Words, Sounds and Visuals on a poster have denotative meanings and infer to the audience what the film is about in an eye-capturing way. For example, the symbol of a rose is often associated with romance, so by prominently placing a rose in the poster, it would suggest the protagonist of the film will have a romantic encounter.
  • Anchorage
    • Words that accompany the pictures on the poster, which establishes or anchors an interpretation by the audience. For example, the poster for Alien (1979), the simplistic poster was paired with the line “In space no one can hear you scream”, which implies that the characters will face a dangerous situation and potentially be killed.
  • Tone and Register
    • Register refers to the vocabulary, style and grammar used by speakers and writers of the film according to a certain situation. For example,
  • Intertexual References
    • Any visual or verbal references to other media in the text. For example, the poster for the British film Shifty (2008) is styled mirroring the poster for Kill Bill Vol. 1 (2003), implying that fans of the Kill Bill franchise will also enjoy Shifty.