Title above characters head relating it to her. Also in Celtic style suggesting both location and time period the film takes place.
Bear behind title shows it’s going to be an important character as it features on the poster, but not the forefront of the poster itself (hidden away). Placement behind the title “Brave” suggests the character lacks this despite the appearance.
Blue dots appear to be leading the character into the forest and towards the bear. This suggests that the character will have to follow a path throughout the film and that both the blue dots and the bear are involved in her story.
The enhanced colour of the characters red hair immediately catches the audiences attention and draws them into the poster. Red also suggests a fiery and passionate nature which contrasts with the innocent look of the character. It also plays on the stereotype of Scots being ginger.